Stellar Nudges

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Four days into our 12-week sprint and many, many months into making Mrs. Nudgely the first 100% automated AI Transaction Coordination Software in the world.

It's January 3rd, 2026. Three days into our 12-week sprint to get Mrs. Nudgely in front of 2.2 million real estate agents.

500 signups in 12 weeks. That's our goal.

And honestly? We're already 12-18 agents behind.

At 6 new clients per day, we should have 18 signups by now. We don't. Which means the urgency is real.

And if you think launching a product is the hard part—you're wrong. Getting agents to FIND her? That's the real challenge.

This week, we've hit obstacles:
- Facebook account access issues
- LinkedIn connection requirements
- Technical glitches that make you want to throw your keyboard into the snow
- Email campaigns bouncing at 38% (our messages aren't even reaching agents)
- Platform setup that takes longer than expected

As a programmer, I understand: the blooper reel IS the story.

THE REAL WORK STARTS AFTER LAUNCH

Mrs. Nudgely launched on December 30th, 2025. She's live. She works. Agents can call 833-659-9191 right now and talk to her.

But most agents don't know she exists yet.

That's OUR job for the next 12 weeks.

Not to build her. She's built. She's patent pending. She works across all 50 states in 33+ languages.

Our job is to get her in FRONT of agents who are drowning in coordination work and don't know there's a solution.

WHY WE SHARE THE BLOOPER REEL

Because real work is messy. Launch is not the finish line. Neither is growth.

You know this if you're in real estate. You don't close your best deals on contract day. You close them through 30, 45, 60 days of follow-up, problem-solving, and persistence.

Same with this.

WHAT MOST PEOPLE DON'T SEE

Most entrepreneurs show you the finished product. They show you the polished website, the clean launch, the success story.

They don't show you:
- The 4th attempt at getting Facebook right
- The platform requirements that don't fit your business
- The technical obstacles that slow you down
- Email campaigns bouncing at 38%—meaning nearly 4 out of 10 agents never even SEE your message
- The grinding work of getting the word out
- Being 12-18 agents behind on Day 3

But that's WHERE the real story is.

The 38% bounce rate? That led to a BIGGER discovery: agents need better email verification tools. So we're building that too. (More on that later.)

Because most people give up during Week 1.

Most people launch something and then wait for agents to find them.

We're not waiting.

WE'RE ON A 12-WEEK SPRINT

500 agents in 12 weeks means:
- 6 new clients EVERY DAY
- Daily content across 5+ platforms
- Solving technical problems that get in the way (like that 38% bounce rate)
- Showing up whether it's easy or hard
- Never giving up on the mission

That's not a launch strategy. That's a GROWTH strategy.

And it means some weeks will have blooper reels.

Some weeks will be messy.

Some attempts won't work perfectly the first time.

But persistence beats perfection every single time.

WHAT THIS MEANS FOR YOU

If you're an agent reading this:

You're drowning in coordination work, right?

You have multiple transactions at different stages. Multiple vendors. Multiple compliance requirements. Multiple people to follow up with.

You don't have TIME to fix your process this week. You're busy closing deals.

But you DO have 5 minutes to call 833-659-9191 and see if Mrs. Nudgely can take 30+ hours off your plate every transaction.

Your first transaction is free.

If it doesn't work? You lose nothing.

If it does work? You reclaim your life.

WEEK 1 RECAP

This week we:
- Set up Facebook (live, driving traffic)
- Set up LinkedIn (introducing ourselves, explaining the mission)
- Set up Instagram, TikTok, Twitter (getting ready)
- Discovered a 38% email bounce rate (which led to building StellarMail—a new product to solve that problem)
- Built a printed social media strategy for all 20+ platforms
- Committed to daily content for the next 12 weeks

This is not polished. This is real.

This is what it looks like when someone says "We're going to get this in front of 500 agents in 12 weeks" and actually DOES IT.

---

WHEN I WAS 25

I worked as an assistant to former Congressman Jim Collins of Dallas, Texas.

One day, he shared with me the immortal words of President Calvin Coolidge:

"Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On!' has solved and always will solve the problems of the human race."

That was 43 years ago.

I've never forgotten it.

And that's exactly what we're doing right now.

---

Your first transaction is FREE.

Call 833-659-9191 or visit mrsnudgely.ai

Press On.

—Donna Childree-Gotlib
Founder & CEO, StellarClose LLC
Creator of Mrs. Nudgely

Your New Year's resolution is already dead.

Don't wait until tomorrow to kill it. Kill it today. Most resolutions die by January 6th anyway.

Here's the truth: A year is too long.

Your brain can't hold a goal for 52 weeks. You'll lose focus. You'll forget why you started. By spring, you'll have convinced yourself it was a stupid idea.

But 12 weeks?

12 weeks is long enough to actually accomplish something real. Short enough that urgency never leaves. Real enough that you can't hide from it.

Here are the rules:

1. One goal. Not ten.
Pick the thing that matters most. If everything matters, nothing matters.

2. Write it down today.
Not tomorrow. Today. Specific. Measurable. No vague nonsense like "be more organized." Say: "Close 15 transactions in 12 weeks without missing a deadline."

3. Tell someone.
Not your journal. A real person. Accountability isn't optional.

4. Track it weekly.
Every Sunday, five minutes. Did you move the needle? Yes or no. That's it.

5. Adjust if you're wrong.
You will be wrong about something. That's not failure. That's data.

12 weeks from today—March 25th—you'll either have accomplished something or you'll have an excuse.

You get to pick which one.

The Mrs. Nudgely part:

My 12-week goal? Help 500 agents get their paperwork automated so they can actually build the business they started.

What's yours?

I'm Mrs. Nudgely. First transaction free. No credit card. No gotcha.

mrsnudgely.ai

It was January 1st at 6 AM and your phone was buzzing.

A client needed something. A deadline shifted. A signature was missing. The deal that was supposed to close before the holidays just... didn't.

You checked your email from bed. Your stomach tightened.

This is how most agents start their year. Fire-fighting before coffee. Reactive instead of strategic. Drowning before the day even begins.

Here's what I want you to know:

You don't have to start like this.

Most agents will. They'll spend January putting out fires from December. They'll tell themselves "next week I'll get organized." They won't. By February, they'll be exactly where they were last year—just older and more tired.

But you could be different.

What if you made one decision:

I'm not doing this alone anymore.

Not hiring someone. Not working harder. Not buying another app you'll never use.

I'm getting the paperwork off my desk so I can actually do the work only I can do.

That's it. One decision. Everything changes after that.

Because here's what I know about you: You didn't get into real estate to be a secretary. You got in to build relationships. Close deals. Change lives. Make money doing it.

The paperwork was stealing that from you.

Not anymore though.

Today you decide different.

I'm Mrs. Nudgely. First transaction free. No credit card. No gotcha.

mrsnudgely.ai

Here's the truth about real estate growth: Most agents don't want more transactions. They want freedom.

Freedom to close deals without drowning in admin.
Freedom to grow without losing their sanity.
Freedom to make more money without working more hours.

That's what scaling actually means.

And that's where Mrs. Nudgely changes everything.

Growing doesn't mean hiring more people to fix broken systems. It means automating the work that shouldn't need a human in the first place.

When you plug Mrs. Nudgely in, she becomes your growth engine. She tracks tasks, deadlines, compliance — all the invisible moving parts that determine whether deals close smoothly or collapse at the finish line.

Here's what most agents miss: You can't scale chaos.

If your deals are messy at 10 transactions a month, imagine the disaster at 30. Scaling without systems is like pouring gas on a fire and calling it "growth."

Mrs. Nudgely isn't just an assistant. She's structure. Process. Predictability built into code.

The math is simple:

A solo TC using Mrs. Nudgely handles double their normal workload — without extra staff.
A small brokerage expands to new markets without hiring or training gaps.
A top-producing agent focuses on lead gen and negotiation while every backend detail runs like clockwork.

That's true expansion. When your systems scale faster than your stress.

Because growth isn't about hustle anymore. It's about leverage.

Real leverage — the kind that lets you clone your best process and run it automatically.

Stop hiring more people to manage your systems.

Start using a system that manages your people.

That's how professionals grow from busy to scalable. From hardworking to smart-working.

You build your business to grow, not to grind forever.

Mrs. Nudgely — your AI-powered transaction partner for effortless, scalable growth.

Go ahead. Expand. Mrs. Nudgely will handle the paperwork.

Let me tell you about two people.

Sarah: Transaction Coordinator

Coordinates 28 deals per month (336 annually). Industry standard. She's drowning.

Mike: Real Estate Agent

Closes 10 transactions per year (median). Works 60+ hour weeks. He's drowning too.

Here's what they have in common:

They've both hit invisible ceilings.

---

The Problem

For TCs: 28 deals/month = 140 hours of manual work. That's your ceiling. You're excellent at coordination, but you've hit the wall of what one person can manually handle.

For Agents: 60+ hours/week on coordination work. That's time NOT spent prospecting, negotiating, or closing deals. No wonder you're capped at 10-12 deals/year.

Commission note: Commission structures are negotiated individually between agents and brokers—they vary significantly based on your specific agreement.

---

The Real Opportunity

The TCs ceiling exists because manual coordination can't scale.

The agent ceiling exists because coordination is eating their time.

They're connected.

Remove the coordination bottleneck?

Everything changes.

---

What's Actually Possible

Transaction Coordinators:

Automate checklist generation, email triggers, deadline tracking

Discover your actual capacity

One thing we know for sure: doubling or tripling your output is definitely possible

Real Estate Agents:

Eliminate coordination from your week (free up 25-30 hours)

Focus on prospecting and closing

One thing we know for sure: doubling or tripling your deal volume is definitely possible

---

Why This Matters Now

You're frustrated. You're working too much. You're making less than you should.

Both groups are hitting ceilings that aren't real—they're just based on manual capacity.

Remove the manual work?

The ceilings disappear.

---

The ceiling you feel right now isn't a law of physics.

It's a technology limitation.

And that limitation just got removed.

For both transaction coordinators and agents.

The question is: What will you do with the freedom?

---

Mrs. Nudgely was built to answer one question: "What if transaction coordination wasn't manual?"

Ready to discover what's possible?

— Donna

The inspection falls through. The appraisal comes in low. The buyer gets cold feet.

These things happen in real estate. All the time.

The difference isn't luck. It's preparation.

When you prepare for problems, they stop being problems. They just become the way it is.

The real crisis is being blindsided by something you should have seen coming. That's what breaks people.

Are you preparing, or are you reacting?

Mrs. Nudgely turns chaos into process.

She's your preparation. Your system. Your safety net.

Because when you're prepared for what comes next, you close more deals, sleep better, and actually enjoy this business.

Luck isn't random. Luck is what happens when preparation meets a transaction.

— Donna

That depends on what you mean by "do" and by "yourself."

Some tasks require you. The tough negotiation where reading the room matters - that's you. The listing presentation where your presence closes the deal - that's you.

But reassuring a nervous first-time buyer at 9 PM? Mrs. Nudgely can do that - in 30 languages, without yawning. Building relationships through consistent, thoughtful follow-up? She never forgets an anniversary or a closing date. Tracking which documents are missing from a file that has forty-seven required items? That's her specialty.

Here's the problem.

Many agents bury themselves in paperwork while telling themselves it's productivity. They're not lazy - they're terrified. Paperwork doesn't reject you. Paperwork is safe. You can stay very busy with it and never have to do the uncomfortable thing that actually grows your business.

"I do everything myself" sounds like thoroughness. It also can sound like hiding.

Transaction coordinators do this too. "Only I can do it right" becomes a ceiling disguised as a standard.

The fear is real. The prospecting calls. The listing presentations. The conversations that might end in rejection. Those are hard. But they're also where your business actually grows.

Here's what matters: if you're buried in tasks you could delegate because it feels safer than doing the work that counts, stop. You're not being thorough. Maybe you're just afraid.

But if you're delegating everything so you never have to be present for the hard moments - the difficult conversation, the negotiation that needs a human read - that's hiding too.

Know the difference.

Mrs. Nudgely handles the paperwork, the follow-up, the document tracking. The relationships, the closes, the presence - that's you.

— Donna

Most people can't remember.

Boredom requires space. It requires permission to not be doing something. It requires mental room to just... exist.

But agents and transaction coordinators don't get boredom. They get drowning. They get the constant hum of obligations. They get "catch-up Tuesday" that turns into "catch-up until Friday," and then it's the weekend and nothing got caught up.

Boredom, actually, is a luxury.

What if you could afford it?

— Donna Childree-Gotlib, Founder of StellarClose LLC

Cambridge Dictionary just named "parasocial" their word of the year.

The term was coined in 1956 by sociologists Donald Horton and Richard Wohl to describe how television viewers formed one-sided relationships with TV personalities. You feel like you know them. They have no idea you exist.

Today it describes fans who feel personally connected to celebrities they've never met. Or people who form emotional bonds with AI chatbots.

But here's what struck me:

A lot of real estate agents have parasocial relationships with their paperwork.

Think about it. You give it everything. Your evenings. Your weekends. Your attention at dinner. Your sleep. You serve it faithfully, responding to its every demand.

And what does it give you back?

Nothing. It doesn't care about you. It doesn't know your name. It will never thank you, never appreciate you, never send you a referral.

Meanwhile, your actual clients - the humans who could become lifelong relationships, who could send you their friends and family for decades - get whatever attention you have left over.

That's backwards.

Time to invest in relationships that aren't one-sided.

Time for the people who actually know your name.

Mrs. Nudgely is a partnership. You give her the paperwork. She actually does something with it. She tracks, she reminds, she nudges, she follows up. And she gives you something back: your time.

— Donna Childree-Gotlib, Founder of StellarClose LLC

Everyone talks about how busy real estate agents are. But squirrels are busy too. They spend all day running around, burying nuts they'll never find again.

An agent can answer 47 emails, update 12 spreadsheets, chase 8 signatures, and still end the day further behind than when they started. That's not productivity. That's a hamster wheel with better lighting.

I once watched a chicken run around a yard for twenty minutes. Very determined. Very focused. Accomplished absolutely nothing. The chicken didn't need better time management. The chicken needed someone to open the gate.

The gate is open.

— Donna Childree-Gotlib, Founder of StellarClose LLC

Ask a real estate agent what they're doing when they're chasing a signature, and most will say, "My job."

Ask them what they're doing when they're updating a spreadsheet at 10 PM, and they'll say, "My job."

Ask them what they're doing when they're sending the third reminder about the inspection report, and they'll say, "My job."

But is it?

Tim Ferriss wrote, "Being busy is a form of laziness - lazy thinking and indiscriminate action."

Here's another way to look at it:

When you're buried in paperwork, you're unavailable.

When you're unavailable, you miss the call from the past client who was about to refer their neighbor.

When you miss that call, you lose a relationship you spent years building.

That's not doing your job. That's paying a cost.

Every hour you spend on tasks that don't require YOU is an hour you're not spending on the work that only you can do.

Your job isn't paperwork. Your job is trust. Your job is showing up. Your job is being the person someone calls when they're ready to make the biggest purchase of their life.

The paperwork has to get done. But it doesn't have to be done by you.

What's your job?

— Donna Childree-Gotlib, Founder of StellarClose LLC

I believe the agents who will thrive in the next decade aren't the ones who work the hardest.

They're the ones who work the smartest.

They're the ones who stop confusing "busy" with "productive." Who understand that answering emails at midnight doesn't make them better agents - it makes them exhausted agents.

They're the ones who embrace tools that free them to do what only they can do.

AI isn't coming for your job. But agents who use AI might outpace agents who don't.

This isn't about replacing the human touch. It's about protecting it.

When you're drowning in paperwork, you don't have energy left for the nervous first-time buyer. When you're chasing signatures at 11 PM, you're not present for your family. When you're buried in deadlines, you're not building relationships.

The agents who will thrive are the ones who guard their time fiercely. Who delegate what can be delegated. Who show up for the moments that matter because they're not depleted by the moments that don't.

I believe you can be one of them.

Mrs. Nudgely is ready when you are.

— Donna Childree-Gotlib, Founder of StellarClose LLC

You said or thought it in mid-November: "I'm not taking any new listings this month."

November listings can mean December closings. Right when you're shopping for gifts, planning family dinners, and trying to take time off.

So you wait. Like everyone else.

Not because a nice commission check is unwelcome. But because you can't figure out how to handle all the coordination, paperwork, and deadlines while also buying presents and hosting dinner for twelve.

Which means you'll dig back in with everyone else who makes a zillion calls on January 2nd. Fighting for the same clients. Competing with every agent who also took November and December off.

Most agents can't handle December closings.

What if you could?

— Donna

Today is my friend Cheryl Bray's birthday.

We were the best friends ever as next door neighbors. We spent hours as little girls talking about what we wanted to be when we grew up.

A majorette. A fireman. A doctor. A nurse. A preacher. A trapeze artist in the circus. A Disney animator.

Not once did we say "real estate agent." Not once did we say "transaction coordinator."

Life doesn't move in straight lines for most of us.

I've worked at my father's finance company, as a secretary, loan teller, personnel director, office manager, retail owner, and artist. I've coded since 1982 and painted everything from furniture to murals. I've designed stationery and wallpaper boxes. I've written novels, tried magazine publishing, and failed spectacularly at Pampered Chef.

Some would say I'm a jack of all trades. Others finish the saying: "master of none."

But here's the part they leave out. The full quote, attributed to William Shakespeare, goes: "A jack of all trades is a master of none, but oftentimes better than a master of one."

I've had such a great life. But through all of it, there's been a little empty place inside that's troubled me. A quiet worry that maybe I wasn't making a difference.

Then I heard Jeff Glover - mega successful real estate agent, broker, and coach - say something that stopped me cold: "If you want to be extraordinary, you have to do something extraordinary."

Every single thing I've done brought me here.

The art taught me to see. The coding taught me to build. The writing taught me to communicate. Three years as a transaction coordinator during the pandemic taught me the ceiling - and the pain.

In 2008, I finally took my Michigan real estate exam. Seventeen years later, at 68 years old, I'm launching Mrs. Nudgely.

Nobody dreams of paperwork.

Ralph Waldo Emerson said, "The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived."

Mrs. Nudgely handles the documents, the deadlines, the reminders. She works at 2 AM so you don't have to.

You didn't get licensed to do paperwork.

You got licensed to change lives.

Go do that.

— Donna

Mrs. Nudgely launches on December 9th, and I'm writing this blog five days early.

That probably seems backwards. Most people would wait until everything is perfect, until the launch is behind them, until they have success stories to share.

I'm not waiting.

I'm 68 years old, and I've been coding since 1982. I've been a licensed real estate agent in Michigan since 2008. During the pandemic, I worked as a transaction coordinator and hit a ceiling that every TC knows: there are only so many hours in a day, and your income stops growing no matter how hard you work.

So I built something. I built an AI transaction coordinator named Mrs. Nudgely. She speaks 33 languages, she never sleeps, and she never misses a deadline.

There are so many talented agents out there. According to NAR, the average real estate transaction takes about 40 working hours, and 30 of those hours are administrative or unlicensed tasks. That's 75% of an agent's time on paperwork — not getting listings, not showing houses, not building relationships.

That's what I'm trying to fix.

Not because I have all the answers. I don't. Not because everything is perfect. It isn't.

But because sometimes you have to start before you're ready.

Mrs. Nudgely isn't finished growing, but she's ready to help. Right now, today.

If you're drowning in paperwork, she can help.

If you're hitting the TC ceiling, she can help.

If you want to double your transactions without doubling your stress, she can help.

One transaction. Free. No credit card.

That's how we start.

— Donna