The Problem I Lived
In 2020, my husband and I moved to California to be with a family member during the pandemic. Unable to sell houses, I became a transaction coordinator. Within months, I hit the wall every TC knows:
You can handle 10 transactions well, or 20 transactions poorly. There's no in-between.
The math never worked. More clients meant worse service. Growing meant drowning. Success meant exhaustion.
And even the best coordinators couldn't be everywhere at once — available at midnight when a deadline surfaced, fluent in every language a client spoke, managing every detail across every state simultaneously. Not because they weren't good enough. Because they were human.